“War-Time Services for the Home Front,” bulletin on rationing by General Mills, Inc., 1943
General Mills issued this bulletin during World War II to provide information to consumers on wartime rationing and how to use it effectively. It cautioned consumers that they would have enough food only if they learned to use ration stamps wisely and rely on available foods.
The Carl Albert Congressional Research and Studies Center, University of Oklahoma
RATIONING is the plan recommended by our government to give each person his fair share. Whether or not it works depends on the people of the country—the producers, the distributors, the consumers. Each one has a personal responsibility to be conscientious in following the rationing program.
Controlling Wartime Prices
During both world wars, domestic prices rose rapidly as the government diverted goods to the war effort and federal spending soared. Early in World War II Congress passed legislation authorizing the government to regulate and set prices that were “fair and equitable.” By rationing many consumer goods and employing price controls, Congress helped stabilize the economy by keeping rampant inflation at bay and the cost of living reasonable.
It will prevent excessively high prices, gross profiteering . . . and by stopping the upward curve of prices [it] will be a potent factor in preventing after-war collapse.
Senator Prentiss M. Brown of Michigan, The New York Times, January 28, 1942